Franchise and Distribution

More and more, markets are seeking innovative strategies to grow and win over new customers, often resorting to partnerships, alliances and distribution networks. The success of this business model can also be seen in Brazil, one of the countries with the highest number of franchises in the world.

The establishment or expansion of a franchise system is a key moment in the history of any company, where important decisions and structures are analyzed to pave the way to solid growth. Our team is known for helping clients evaluate and develop business opportunities that establish partnerships aimed at enhancing their operations.

We assist a wide variety of clients, from Brazilian companies that already have or would like to establish a franchise system to multinational companies that intend to start, or already have, operations in Brazil. We have broad experience in all franchise stages and formats, which enables us to provide our clients with a big picture operational view of their businesses.

Our experience covers:

• Advising in the different areas involved in structuring or nationalizing franchising and distribution systems, in order to optimize the specific commercial objectives of each client.
• Analysis, negotiation and preparation of documents, such as offer letters, master franchise agreements, development agreements, service agreements and franchise agreements.
• Supporting the preparation of documents related to the franchise system, such as franchisee manuals.
• Supporting the management of franchise systems, including negotiation and registration of contracts with franchisees at the National Industrial Property Institute (INPI).
• Assisting with defining strategies for overseas remittance of royalties arising from the franchise system.
• Participating in the structuring and development of distribution networks in Brazil and abroad.
• Advising on the preparation and negotiation of distribution agreements.