Public Prosecution Office (PPO/SP) has filed a public civil action, requesting the removal of several YouTube videos, uploaded by child youtubers (children that make and post online videos with the intent to demonstrate or promote products targeted to children). According to the PPO/SP such videos represent a violation of Brazilian law and constitute a form of abusive advertising.
It is important to note that the public civil action was initiated in the midst of a wider discussion related to the limits and legality of advertising targeted to children. Thus, it would be prudent to understand the PPO/SP initiative as a warning to all companies performing any kind of advertising targeted to children in Brazil, either online or offline. Compliance with consumer, advertising and child protection legislation is an essential measure to prevent legal problems in Brazil.
Lastly, we highlight that this is not the first attempt to control the activities of minors online, recently the Federal District’s Public Prosecution Office has declared it is looking into the restrictions applied to the protection of data from children online.
Therefore, in this context, Dias Carneiro’s technology team will continue to follow legal and regulatory developments on the topic of minors’ rights online, and we will keep on informing any updates on the issue.